Case Study - BeauteByYou
Comparison Platform for Beauty Brands
BeauteByYou is a user-friendly beauty product comparison platform built to address issues of cluttered data, inconsistent reviews, and poor navigation. With expert insights, smart filters, and a responsive design, it offers a seamless and trusted beauty discovery experience.
Beaute By You, UK
- Challenges
BeauteByYou initially struggled to provide users with a seamless way to compare beauty products across categories. The information was either too generic or overwhelming, making it hard for users to identify what truly suited their needs. Inconsistent data presentation and a lack of credible expert input further affected user trust.
Additionally, the platform lacked a coherent user experience across devices. The navigation flow was unintuitive, and users often abandoned the process midway due to frustration. The absence of a community feedback loop and real-time user insights made the product discovery journey fragmented and unreliable.
- Solutions
We redesigned the experience from the ground up with a user-first mindset. Our team implemented a clean, responsive interface that clearly structured product comparisons, backed by expert insights and ingredient analysis. Each page was built to guide the user with ease—eliminating guesswork and building trust.
To increase engagement, we introduced community-driven features that allow users to share reviews and experiences. Smart filters, personalized recommendations, and mobile optimization ensured a consistent experience across devices. The result was a platform that empowers users with both clarity and confidence in their beauty product choices.
Our Process
We follow a user-centric approach—starting with research and wireframes, progressing through high-fidelity designs, and ending with interactive prototypes. Every step is focused on creating intuitive, impactful digital experiences.
01
User Flow Planning
Mapped buyer and seller journeys to ensure smooth navigation for product search, comparison, and inventory management.
02
Wireframes
Created low-fidelity wireframes to define the layout for dashboards, product listings, and comparison modules
03
High-Fidelity
Designed clean, intuitive interfaces focused on usability for both buyer-facing and supplier-facing web screens.
04
Prototype
Developed clickable prototypes to test flows like product search, comparison, and seller product uploads before development.
Low-Fidelity
Quick, sketch-style layouts focused on structure and user flow. These wireframes help visualize content placement and screen hierarchy during the early design phase.
Style Guide
BeauteByYou uses a bold and expressive Pink (#F92060) to reflect femininity, confidence, and vibrancy, perfectly aligned with the beauty and self-care domain. This striking color adds a sense of elegance and energy to the interface, making the platform visually appealing and emotionally engaging for users.
#F92060
#FCE5EC
#0D0D0D
#F6F6F6
#4A4459
Poppins
The Poppins typeface was selected for its clean, modern, and rounded appearance, enhancing the platform’s professional yet friendly tone. Its excellent readability ensures users can comfortably browse product comparisons, reviews, and insights, maintaining both elegance and functionality throughout the experience.
Heading 1 - 48px
Heading 2 - 36px
Heading 3 - 24px
Body - 16px
Hi-Fidelity
Polished, fully designed screens with colors, typography, and interactions. These mockups represent the final look and feel of the product, ready for prototyping or development.
